NFL PLAY 60 is the National Football League’s youth health and fitness campaign. Designed to help tackle childhood obesity, PLAY 60 focuses on making the next generation of kids the most active and healthy by encouraging them to get at least 60 minutes of physical activity every day. The Chicago Bears implement the PLAY 60 message through a variety of in-school, after-school, web-based and youth-targeted programs – all emphasizing the importance of physical fitness and healthy lifestyles. The Chicago Bears encourage kids throughout Chicagoland to…Get Up and Play, 60 Minutes a Day! For more information on NFL PLAY 60, please visit www.NFLRUSH.com.
In partnership with the American Heart Association, the Chicago Bears have selected five junior high schools, within School District 54 in Schaumburg, to participate in the 2012 Play 60 Challenge. The Challenge is intended to teach students about staying fit by creating an engaging environment to compel students to be physically active for at least 60 minutes every day – both in school and at home.
The AHA recommends that children get at least 60 minutes of physical activity every day. Increased physical activity can lead to longer life expectancies and decreased risk of cardiovascular disease.
Students are asked to keep track of their daily activity, and the most "active" school at the end of the four week Challenge will receive a visit by a Bears player and a health and fitness grant!
For more information about the NFL's PLAY 60 movement, please visit www.NFLRUSH.com
Fuel Up to PLAY 60 is an interactive program that allows students to decide how to make their school a healthier place. Kids earn prizes by taking challenges and playing games with their classmates. Launched by the National Dairy Council and NFL, in collaboration with the USDA, the program helps students make positive changes by improving opportunities to consume nutrient-rich foods and get at least 60 minutes of daily physical activity. Visit www.FuelUptoPLAY60.com for more information.
This initiative encourages students to be physically active while showing pride for their hometown NFL team. One school in each of the 32 NFL markets is named an NFL PLAY 60 Super School and receives a $10,000 youth health and wellness grant, along with a visit from a player on their local team. For more information about the NFL PLAY 60 Super School contest, please visit www.NFL.com/backtofootball.
Through a partnership between the Chicago Bears and the American Heart Association (AHA), Bears Football for Heart is available to Illinois schools. This program combines a football skills event with an in-school campaign to educate students about heart health and the importance of taking care of their bodies through good nutrition and getting at least 60 minutes of physical activity each day. The program also promotes community service by raising funds for the AHA.
Hometown Huddle is a day of service in all 32 NFL markets. The Bears support this project locally each year by providing new spaces for children to be active.
The Bears coaching staff uses bicycles instead of golf carts to get around the Olivet Nazarene University campus each year during Bears Training Camp in Bourbonnais. Following the last camp practice, the coaches donate the bikes to area children to help them stay physically active throughout the year.