The Bears are excited to bring on our newest Hall of Fame partner and exclusive provider of carbonated soft drinks and other beverages Dr Pepper Snapple Group. This new relationship, formally announced in mid-April 2012, will span the next seven years, providing Dr Pepper Snapple Group exclusive pouring rights at Soldier Field among other key marketing assets.
Dr Pepper Snapple Groups main objective for the partnership is trial and awareness of their leading brands with some of the best fans in the world while further strengthening the remarkable ties their company and brands have to the Chicago area. Dr Pepper Snapple Groups vast array of flavors available at Soldier Field will include RC Cola, Diet RC Cola, Dr Pepper, Diet Dr Pepper, 7UP, Sunkist, and Sundrop. Snapple drinks will also be available at Soldier Field concession stands. We are thrilled with the opportunity to partner with the Bears, and we are looking forward to being part of a one-of-a-kind game day experience at Soldier Field, one of the most venerable and hallowed sports venues in the U.S., said Joe Rowland, senior vice president and general manager for DPSs central business unit based in Northlake, Ill.
Dr Pepper Snapple Groups first activation piece surrounded the Miller Lite Draft Party presented by Chase on April 27th. The Always One of A Kind VIP Experience provided one lucky fan and three guests tickets and parking to the event, VIP seating, $200 for food and beverage, $500 in Bears Bucks to be used at the Pro Shop, one Nike Jersey for the prize winner and the opportunity to meet the Bears first 2012 draft pick -
Next up will be RC Cola Training Camp presented by Chase in late July. In addition Dr Pepper Snapple Group will have in-stadium and game day branding elements, including the Dr Pepper Patio entitlement area in the South Courtyard of Soldier Field beginning this fall.