Front Office

LaMar Campbell
Director of Player Development

LaMar "Soup" Campbell is in his first season as the Chicago Bears director of player development.

Campbell is responsible for assisting the players and their families by providing a comprehensive career development program that encourages and challenge players to take full advantage of the wide range of NFL sponsored programs. Players are provided with assistance in core areas of academic excellence, leadership development, social responsibility, health, safety and wellness to ensure a seamless career transition from on-field stardom to off-field success.

Campbell joins the Bears after spending the previous two years as...

LaMar "Soup" Campbell is in his first season as the Chicago Bears director of player development.

Campbell is responsible for assisting the players and their families by providing a comprehensive career development program that encourages and challenge players to take full advantage of the wide range of NFL sponsored programs. Players are provided with assistance in core areas of academic excellence, leadership development, social responsibility, health, safety and wellness to ensure a seamless career transition from on-field stardom to off-field success.

Campbell joins the Bears after spending the previous two years as the assistant athletic director of student-athlete engagement at the University of Wisconsin. In his previous role, he was charged with coordinating and creating the Student-Athlete Engagement Department along with creating student-athlete development programming with the Office of Student-Athlete Development (OSAD).

Before becoming an assistant athletic director, Campbell served as the Big Ten Minority Intern in Wisconsin's OSAD office for one year. Prior to returning to Wisconsin, he spent nearly seven years as founder and managing partner of Life After The Game Consulting based in Atlanta. During that time, the business collaborated with the NCAA, NFL, NBA and MLB in social media training, personal brand management and career transition initiatives. Campbell also served as the Director of Media Relations for the National Football League Players Association (NFLPA) - Atlanta Chapter where he was a frequent contributor and produced Op-Ed content for CNN, HLN and NFL Player Engagement websites on post-competition transition. Campbell also created and produced "Life After The Game" that aired on Voice of America Sports focusing on topics relevant to transitioning athletes, in addition to partnering with former Surgeon General Dr. David Satcher to accompany him to present on Capitol Hill on the importance of mental health awareness and initiatives concerning student-athletes.

Campbell is a former UW football student-athlete where he was a four-year letterwinner for the Badgers. He was signed as a free agent with the Detroit Lions following his senior year. Campbell would go on to spend eight seasons with the Detroit Lions as a player and scout in the Lions' front office. At the national and community level, Campbell has participated in the NCAA Emerging Leaders' Summit and is a member of NACDA and the N4A where he serves on the Ethnic Concerns Committee. He also serves on the Board of Directors for the YMCA of Dane County.