Brand Guidelines | Chicago Bears Official Website

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As primary visual identifiers of the Bears, it is important that the marks and colors not be altered in any way. In all Bears communications, from print, digital, broadcast and in all partnership applications that call for additional graphics, the Bears marks should be highly visible and unmistakable.

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SPOT 5395

CMYK 100/80/30/80

RGB 11/22/42

HEX 0B162A

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SPOT 1665

CMYK 0/82/100/0

RGB 230/65/0

HEX E64100

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The Bear Head should be surrounded by a field of clearspace to isolate it from competing graphic elements and ensure its visibility and impact.

The clearspace minimum is equal to 25% of the height of the Bear Head. Please note that clearspace is not the same as whitespace.

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The Bear Head can appear in a variety of sizes to accommodate a range of applications, but it should not be sized so small that it becomes illegible. It should not be reproduced in print such that the width of the Bear Head is less than 1/2 inch or 35 pixels digitally.

The Bears C is preferred for all web applications or projects featuring embroidery. The Bears C is the only mark that should be utilized in print applications requiring the width of the mark to be reproduced smaller than 1/2 inch or 35 pixels. Use good judgment to ensure legibility.

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The C should be surrounded by a field of clearspace to isolate it from competing graphic elements and ensure its visibility and impact.

The clearspace minimum is equal to 50% of the height of the C. Please note that clearspace is not the same as whitespace.

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The C can appear in a variety of sizes to accommodate a range of applications. but it should not be sized so small that it becomes illegible. It is preferred that the width of the C is never less than 1/2 inch or 35 pixels digitally. If a Bears mark is required to be reproduced smaller than 1/2 inch, the C is the only mark that should be utilized.

The C is preferred for all web applications or projects featuring embroidery.

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Two versions of the C are provided with the assets. The thickness of the white outline differs in each version. The version with the blue outline should be used in all applications where the background is lighter than the blue outline. The version without the blue outline is provided for dark backgrounds.

The C with the blue outline should be used in all applications where the background is lighter than the blue outline.

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BEARS should be surrounded by a field of clearspace to isolate it from competing graphic elements and ensure its visibility and impact.

The clearspace minimum is equal to 100% of the height of BEARS. Please note that clearspace is not the same as whitespace.

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BEARS can appear in a variety of sizes to accommodate a range of applications, but it should not be sized so small that it becomes illegible. It should not be reproduced such that the width of the BEARS is less than 3/4 inch in print or 65 pixels digitally.

The Bears C is preferred for all web applications or projects featuring embroidery. The Bears C is the only mark that should be utilized in print applications requiring the width of the mark to be reproduced smaller than 1/2 inch or 35 pixels. Use good judgment to ensure legibility.

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John Conroy
Director of Brand Creative
847.739.5304

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Melissa McDermott
Director of Partnership Activation
847.739.5393

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Meghan Bower
Public Relations Specialist
847.739.5230