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Bears host first Official Watch Party in UK

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Last Sunday the Bears hosted their first Official Watch Party in the United Kingdom at Flat Iron Square in London.

Admission was free for fans, who gathered to watch the Bears host the Lions at Soldier Field, a game that began at 6 p.m. in the United Kingdom.

The event was hosted by a member of the Chicago Bears Monster squad. It featured interactive fan games, trivia and giveaways, as well as a special appearance by former Bears guard Ruben Brown.

"Chicago is a special place full of dreamers, innovators and builders. We built professional football here and we want to share it around the world," said Scott Hagel, Bears senior vice president of marketing and communications. "We recognize the new and decades-old fans in the UK and we want to continue to bring the excitement and culture of the Chicago Bears to our fans across the UK."

The Watch Party brought the energy and atmosphere of Soldier Field to the UK through the sights and sounds of the stadium's video board entertainment, music and traditions.

The Watch Party was part of the NFL's International Home Marketing Area (IHMA) initiative where clubs have been granted access to develop their base of fans, marketing and commercialization in selected countries. The Bears were granted IHMA rights for the United Kingdom last December.

The Watch Party was the second event the Bears have held in the UK this year. In July, they hosted Mini Monsters youth football camps in nine different cities across the UK.

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