Bears Fit, a Chicago Bears-themed fitness center located at 155 E. Townline Road in Vernon Hills, will open to the public for workouts on Monday.
The state-of-the art 45,000-square-foot facility is located approximately four miles from Halas Hall and features the latest in exercise and recovery equipment, a 40-yard turf field, recovery center sponsored by Advocate Health Care, group fitness classes (including spin and hot yoga), saunas and steam rooms, tanning, a Bears Pro Shop and an interactive kids club.
“This one-of-a-kind facility offers members the opportunity to train and recover like a Bear using leading-edge equipment and fitness techniques, while also allowing the team to become more integrated with our local community,” said Bears president and CEO Ted Phillips. “We are proud to partner with the best in the fitness industry on our first brand extension and excited for our members to start working out.”
The art direction throughout the fitness center was developed to embody the feel of Halas Hall and model the Bears practice facility. The south wall displays the names of all 28 Bears Hall of Famers, in addition to a video wall composed of 16 46-inch screens. Thirty-three additional TVs are strategically placed through the facility; members can listen to the TVs through wifi via the AudioFetch system.
Fitness equipment and free weights are Bears Fit-branded for an authentic experience. Above the equipment area are signature banners featuring Bears players with their official NFL Combine stats. The rubber flooring is made from recycled and virgin rubber.
The sports turf is designed to mimic the football field at Soldier Field, with identical logo placement as the Bears’ home turf. The turf will be used for individual and group functional workouts, personal training, sleds, speed work and more.
A memorabilia wall includes game-worn equipment, cleats, jerseys and footballs. Additionally, a historic Bears weight scale used by the team for five decades and seen in the movie “Brian’s Song” is on display and available for members to use. There are also two authentic player lockers on display that were relocated from the Bears locker room at Halas Hall.
The yoga studio, which can be used for TRX, barre and a variety of yoga classes, features neutral tones and wood paneling with subtle Bears and Bears Fit branding. The yoga studio, spin studio and group fitness studio all have low-impact floating bamboo floors.
Staley’s Corner, the kids club, features Staley Da Bear imagery and wall graphics displaying the “Bear Down” song lyrics. Kids over 12 will be able to participate in all group classes offered. Personal training for kids looking to enhance areas such as speed, endurance, strength and flexibility will also be available.
“We couldn’t be more excited to partner with such a historic franchise and bring this state-of-the-art experience to the Bears community,” said Bears Fit chairman Mark Mastrov. “Bears Fit is truly the most innovative and exciting facility in the U.S. and will quickly become ‘the gym’ in Chicagoland. We look forward to opening for workouts so the community can train like a Bear.”
As members approach the Recovery Center, imagery of George S. Halas and a quote remind them to keep working and not give up. The 2,500-square-foot recovery center features two cryotherapy chambers, four hydromassage chairs and six NormaTec reclining chairs for compression book/sleeve therapy. The space also features four therapy rooms, two recovery tables for stretching and Hyperice services and four tanning stations, including two VersaSpa Pro stalls.
Bears fans can purchase exclusive merchandise at the on-site pro shop, which is the team’s only pro shop outside of Soldier Field. Delaware North is the Bears’ venue retailer. Members will also be able to pick up healthy food options and fresh juices and smoothies at the Fuel Zone, similar to what is offered for players at Halas Hall.
The project is in partnership with Mastrov, founder and former chairman of 24-Hour Fitness. Mastrov has previously partnered with the Dallas Cowboys and San Francisco 49ers on similar gyms.
For more information, please email firstname.lastname@example.org or call 847-281-7700.
Take a look at the Bears-themed fitness center, set to open to the public Monday in Vernon Hills.