For the second time this season, the Bears are traveling across the pond to bring new and exciting activations to the United Kingdom. The club is making its first ever trip to Lancaster in an effort to expand its UK presence beyond the country's larger markets.
The Bears are collaborating with an activation between the NFL and UNiDAYS, a brand that offers student discounts, at Lancaster University for their Black Friday game Nov. 28 against the Eagles in Philadelphia.
"The Bears are committed to meeting our fans wherever they are around the world," vice president of brand development and fan marketing Sarah Smith said. "Partnering with the NFL UK and UNiDAYS for our upcoming watch party at Lancaster University is another example of how we continue to push boundaries, engage the next generation of fans and deliver an experience that is uniquely Bears to an emerging and passionate fanbase."
Bears sideline reporter Lauren Screeden will also be in Lancaster to bring Chicago energy and traditions over to the students. The Bears and Screeden will be in Lancaster starting Wednesday to capture additional content and share some American Thanksgiving traditions with the UK audience while also immersing themselves in the community, including through cross-sport collaborations.
To follow Screeden during her time across the pond, follow her on Instagram and TikTok @lscreeden, as well as the Bears' international channels, @uk_chicagobears on Instagram and the team's international hub on ChicagoBears.com.
As part of this effort, the Bears are also partnering with university influencers Lily Bewsher, Jedidiah Sandjon and Beccy Gibson to help create an energizing environment for students to watch the primetime game with the help of merch giveaways, contests to win autographed items and more.
The student-focused activation will also celebrate the game being broadcasted globally for free on Prime Video. It will mark the first time an NFL event will be streamed worldwide via Amazon, with Friday's contest set to be available in 240-plus countries and territories.
The Week 13 matchup features two teams atop their respective divisions with identical 8-3 records, thanks to the Bears' 31-28 victory over the Steelers Sunday at Soldier Field and the Eagles' 24-21 defeat at the hands of the Cowboys in Dallas.
Earlier this season, the Bears traveled to London to activate a fine art exhibition and merchandise collaboration with UK artist Christian Jeffery and OOF Gallery as well as host a week-long takeover at Beechwood Sports Pub that culminated in a watch party for the Bears' Oct. 19 win against the Saints.
