For over a decade, Bears fans have bought thousands of "Real Bears Fans Wear Pink" shirts. This year, the shirt will have a different look.
Unlike the shirts from previous years, the 2019 model will have long sleeves, so it should be wearable at Soldier Field well into November. The team's centennial celebration also inspires the look, but the purpose remains the same: to raise breast cancer awareness.
This year marks the 12th season in which "Real Bears Fans Wear Pink" shirts have been sold. The team partnered with Advocate Health Care to put the drive together in preparation for Breast Cancer Awareness Month in October. The team debuted the shirts in 2008, raising $80,000. Last year's total nearly doubled that number.
The shirts cost $30 and are available here.
Fans can also purchase the shirts at Sunday's game when the Bears host the New Orleans Saints, where they will be sold in the following places:
- The Miller Lite Chicago Bears Fan Zone before kickoff
- The Bears Care table between Gates 1 and 3
- The Dr. Pepper Patio in the South Courtyard
- Sections 101 and 138
- The United Club
Proceeds will go to Bears Care and local programs providing care, assistance, and support to breast cancer patients and their families.
However, the shirts are only one part of the awareness effort.
Bears Care will distribute $140,000, raised from last year's sales, to providers of support and services to women at their annual season opener luncheon on Wednesday. The team and Advocate Health Care will kick off the campaign at Maine East High School on September 30 with a "Monday Night Lights" pep rally.
At the Saints game, the Bears will officially recognize Breast Cancer Awareness Month. Players will wear pink and white patches, and fans are encouraged to replace their usual navy and orange attire with pink.