Their offense, defense and special teams have all contributed to the Bears' success this season, lifting the team into first place in the NFC North with a 10-4 record.

The fans—the 4th Phase— have also played a significant role with their raucous support, especially during the Bears' current five-game home winning streak.

Coaches and players lauded the Soldier Field crowd for providing a true homefield advantage during last Sunday's 31-3 win over the Browns and are hoping for a repeat performance Saturday night when the Bears battle the Packers for first place in the division.

"We're going to need them out in full force," said coach Ben Johnson. "There's no question they can impact the game. They did last week … That was so encouraging to see. I know our guys fed off it. Multiple guys made comments after the game, and we're going to need that going forward."

Veteran defensive tackle Grady Jarrett on Tuesday issued a plea to fans planning to attend Saturday night's marquee matchup on the lakefront.

"Show up and show out," Jarrett said. "It needs to be the loudest game we've had all season. We need to rock that stadium. Soldier Field needs to be shaking."

All fans attending Saturday night's game will receive 4th Phase towels to wave while creating deafening noise when the Bears are on defense and be silent when quarterback Caleb Williams and the offense are on the field.

"Bears fans are the greatest in the world — the true 4th Phase of football," said Bears vice president of fan development and brand marketing Sarah Smith. "Their energy will fuel a powerful home-field advantage on Saturday. We can't wait for those 4th Phase moments, where their passion from the stands is sure to turn the night into something even more special for the Club."

Discussing his appreciation for Bears fans, Williams said: "On game days, they're monumental for us. We want them to be here. We want them to support. We want them to travel well with us. We want them to be proud to be the Chicago Bear fan."

This season, the Bears have revived their nostalgic 4th Phase tradition, channeling fan energy into an unmatched fourth-quarter experience at Soldier Field.

At every home game this year, a video is played entering the fourth quarter featuring Hall of Fame middle linebacker Brian Urlacher's voice directing fans to "Bring da noise, bring da passion and Bear down!" The video doubles as a nod to the past as well as a rallying cry for today's fans behind a new young team that has compiled a 9-2 record since an 0-2 start.