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Chicago Bears 🐻⬇️

Chicago Bears commence 2026 UK Grand Tour

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The Chicago Bears are commencing the club's 2026 UK Grand Tour, the latest activation and action of the franchise's longstanding commitment to international growth and positive impact on a global scale.

The largest international tour for the franchise, the Bears will become the first NFL team to reach all four countries in the United Kingdom in one activation trip. The 2026 Tour reflects the club's long-term commitment to building a presence in the UK, reaching new fans and creating deeper connections with existing fans.

The Tour will traverse across the United Kingdom, connecting with communities within Bournemouth (England), Cardiff (Wales), Leeds (England), Glasgow (Scotland) and Belfast (Northern Ireland). The Bears will hold pop-up activations in Bournemouth (Oct. 3-4), Cardiff (Oct. 10) and Leeds (Oct. 11), as well as a takeover in Glasgow on Oct. 17 with special retail and food & beverage options to blend and connect with the local culture. The Tour will be bookended with watch parties in Bournemouth (Oct. 4) and Belfast (Oct. 18), as UK Bears fans unite in support of the team on gameday. Bears Alumni Israel Idonije is set to take part in the Bournemouth connection, as fellow Bears Alumni Zach Miller is scheduled to take part in the activations in Cardiff, Leeds, Glasgow and Belfast.

Throughout the history of the Bears, dating back to 1920 and the influence of Founder George S. Halas, the franchise has been at the epicenter of international growth and development. Under the leadership of the McCaskey Family, the Bears have been at the forefront of growing the game of football abroad, while continuing to develop the international fanbase of the Chicago Bears.

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