The Chicago Bears have officially launched Vamos Bears, the club's new Spanish-language initiative designed to connect with Spanish-speaking fans through dedicated content and year-round storytelling. Highlighted by the debut of a dedicated Spanish-language website, app hub and social channel, the initiative expands the club's commitment to delivering original content and engaging fans in Chicagoland, Spain and Spanish-speaking communities around the world.
At the center of Vamos Bears is a Spanish-language content hub, ChicagoBears.com/VamosBears, providing a dedicated destination for Bears content in Spanish. Together with the club's app hub and rebranded Spanish-language social media channel, @VamosBears on Twitter/X, the platform offers year-round access to team news, feature stories, videos, community initiatives and exclusive content tailored for Spanish-speaking audiences.
"Launching a dedicated Spanish-translated effort around Vamos Bears is about representation and making Bears football feel more accessible to fans wherever they are," said Chicago Bears vice president of social and digital content strategy Pooja Van Dyke. "That is what makes this so exciting; we are trying to reach more authentically with our storytelling and building upon a community that reflects our fans not only in Chicago, but also worldwide."
While Spain remains one of the club's designated international markets through the NFL's Global Markets Program, the initiative also creates opportunities to engage fans across Chicagoland and Spanish-speaking communities worldwide through original content that reflects the club's commitment to growing the game and celebrating the diverse audiences that support the Bears.
Throughout the year, Vamos Bears will continue delivering original Spanish-language videos, feature stories, community highlights, gameday coverage and exclusive digital content that brings fans closer to the Chicago Bears.
Fans can visit ChicagoBears.com/VamosBears and follow @VamosBears across the club's Spanish-language social media channels for the latest Bears news and content in Spanish.
