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Meet the Chicago Bears Women's Advisory Board


The Bears have launched a Women's Advisory Board consisting of inspirational leaders across various industries to enhance the club's connection to its female fanbase and create an inclusive environment.

Learn more about the inaugural board members, who all share their advice to young girls and women who have goals of becoming leaders in their careers.


Bridget Brennan – Founder & CEO, Female Factor

An award-winning executive, Brennan founded Female Factor — a premiere consulting firm dedicated to the study of women consumers — in 2006 to help businesses around the world better serve women as customers, clients and decision makers.

Brennan is dedicated to spreading her knowledge and advocating for women in the consumer space. She has authored two books — Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers (HarperCollins Leadership). She is also a guest lecturer at various universities such as Northwestern and Notre Dame and a longtime contributing writer on strategic marketing.


Hon. Patricia Brown Holmes (Ret.) – Managing Partner, Riley Safer Holmes & Cancila

Holmes has built a distinguished legal career throughout the last few decades. She has practiced law in courtrooms at every level and served as both a judge and attorney. Holmes is one of just a few Illinois lawyers who has tried cases in state, city and federal court as well as state appellate, federal appellate and the Illinois Supreme Court.

With her current role, Holmes made history as the first African-American woman to lead and have her name on the door of a major law firm that wasn't women- or minority-owned. Holmes is an award-winning lawyer not only for her involvement in the legal community, but for her mentorship and efforts in diversity, equity and inclusion. Holmes has also served as president of the Chicago Bar Association and the Black Women Lawyers Association.


Karen B. Murphy – EVP of Stadium Development & Chief Operating Officer, Chicago Bears

Murphy, who will serve as the board's Chair, has dedicated over 25 years to the Bears and was promoted to her current role earlier this month. Murphy collaborates with President & CEO Kevin Warren to drive forward the club's long-term vision and strategic objective of developing a new stadium. She previously oversaw renovations to Soldier Field in 2003 and Halas Hall in 2013 and 2019.

For most of her career in the sports business space, Murphy has been the only female in meetings rooms and has been a trailblazer in the industry. She is currently one of just two female COOs of an NFL team.


Sheila Oliver – SVP & General Manager, WFLD-TV (FOX32 Chicago)

Oliver is a longtime executive of Fox Television stations both in the news and sales sectors of the business. Before making the transition to Chicago, Oliver served in the same position for FOX 13 Seattle for over two years and spent over 18 years in Minneapolis at FOX 9, starting as the Vice President and Director of Sales before being promoted to SVP and General Manager.

Throughout her career in Minnesota, Oliver displayed a passion for her community, serving as a board member of the Park Nicollet Foundation, the YMCA of the Greater Twin Cities and the Minnesota Vikings Women's Advisory Board.


Barby K. Siegel – Global CEO, Zeno Group

Since 2009, Siegel has transformed Zeno Group into an award-winning global, integrated communications agency that serves some of the world's most influential brands and companies like Hyatt, The Coca-Cola Company and Kraft Heinz. Zeno has grown exponentially under Siegel's leadership, expanding from 60 employees to over 700 staffers with operations across North America, Europe and Asia Pacific while experiencing annual double-digit growth.

Siegel is passion about advancing diversity, equity and inclusion throughout her agency and the industry. In 2020, she launched ACT TOGETHER — a series of initiatives that foster a more equitable and inclusive workforce and bring more people of color to the industry. Siegel is also a national board member for Year Up and the Diversity Action Alliance — groups dedicated to DEI advancement.


Dinai Yelverton – Founder, The uDe Agency and President, WISE Chicago

Yelverton combined her experience as a financial auditor and passion for event planning to launch an event marketing agency, The uDe Agency, in 2016. Yelverton's company helps bring communities together through the creation of experiences, events and campaigns; the agency has worked with top brands and organizations such as the NBA, Discover, Special Olympics and the Chicago Fire.

Yelverton is committed to being a voice and resource for women throughout their career journeys as she serves as the President for WISE Chicago (Women in Sports and Events). WISE, which has chapters across North America, aims to empower women in sports business and help them maximize their career potential.


Suzanne Yoon – Founder and Managing Partner, Kinzie Capital

With over 25 years of investment and advising experience for middle market companies, Yoon is a recognized leader in the business world. In 2017, she launched Kinzie Capital — a Chicago-based private equity firm that advances the use of technology and innovation to help companies increase value. Kinzie Capital pays homage to one of Chicago's most iconic bridges, the Kinzie Street Bridge. The landmark reflects Yoon's vision for the firm — revolutionary, lasting and bold.

Yoon is heavily involved in the community, serving as a member of the National Philanthropic Trust's Board of Trustees and is on the Board of Directors for Chicago's John. G. Shedd Aquarium, the Economic Club of Chicago and the Chicago Public Library Foundation. She is also dedicated to the advancement of women in her industry; Yoon is on the Women's Association of Venture & Equity's steering committee and is active with the Private Equity Women's Investor Network.


Juliana Zavala – Senior Manager of Elementary Sports, Chicago Public Schools

Along with overseeing all sports at 300 CPS elementary schools, Zavala played an integral role in bringing girls flag football to Illinois. With the support of the Bears, Zavala helped grow the sport from a 22-team league, consisting of only CPS teams, to a 109-team league featuring schools across the Chicagoland area. The sport was officially sanctioned by the Illinois High School Association in February.

By changing the lives of thousands of young girls in Illinois, Zavala earned the Bears' 2023 Inspire Change Changemaker Award, which recognizes individuals from all 32 NFL teams who are making a difference in their community. With the $10,000 grant she received from the NFL Foundation for the award, Zavala created scholarship for girls looking to play flag football at college programs.