Hallmark Media, NFL and Skydance Sports on Thursday announced that the Chicago Bears have been drafted for Holiday Touchdown: A Bears Love Story, the third all-new original movie in the successful franchise, set to premiere later in 2026 during Hallmark Channel's 17th annual Countdown to Christmas programming event. The announcement was made through a video featuring Bears head coach Ben Johnson and tight end Colston Loveland. Production kicks off this summer and will film entirely at locations in and around Chicago, showcasing iconic locations, beloved traditions and the passion that surrounds one of NFL's most storied franchises. The talent draft (aka cast) will be announced at a later date.
"After the tremendous success of our first two Holiday Touchdown movies, we knew we wanted to continue the tradition by partnering with another iconic NFL franchise and fan base. The Chicago Bears have a rich history, passionate supporters, and a culture that extends far beyond the football field, making them a perfect fit for a heartwarming holiday story," began Darren Abbott, President and Chief Brand Officer, Hallmark Media. "We can't wait for audiences to experience this story and celebrate the passion and spirit that bring Bears fans together.
"We are honored, grateful and excited to join forces with Hallmark Media, Skydance Sports and NFL Films on this special project. As we continually look for ways to further the connection with our passionate Chicago Bears fans and amplify our global brand in creative ways, we will provide our club and our fans with the opportunity to grow together by creating a special, meaningful movie," said Kevin Warren, President and CEO, Chicago Bears. "We look forward to the work ahead alongside Hallmark Media, Skydance Sports and NFL Films, and we are energized for the product we will create together, celebrating football, family, the Chicago Bears and the holiday season."
"Skydance Sports was built on the idea that the best sports stories live as much with the fans as with the athletes," said Jessica Matthews, SVP of Film and TV at Skydance Sports. "Few fan bases carry their team's history the way Chicago carries the Bears, a devotion that has been passed down from generation to generation. It's a privilege to once again partner with Hallmark Media and the NFL on another exciting holiday film."
Skydance Sports serves as the Executive Producer of Holiday Touchdown: A Bears Love Story. As the exclusive content partner of the NFL, Skydance Sports is designed to create a top-end sports content studio and expand multi-platform sports programming across a broad range of formats.
