The Bears are preparing to do what no other NFL team has done — visit every nation in the United Kingdom during a three-week trip this October.
Da Chicago Bears UK Grand Tour will feature stops in Bournemouth, Cardiff, Leeds, Glasgow and Belfast. The club will host a variety of fan events, brand pop-ups, watch parties and more in those locations. Former defensive end Israel Idonije will make appearances at the events in Bournemouth while former tight end Zach Miller will be on the trip for the remainder of the stops.
Da Chicago Bears UK Grand Tour will kick off Saturday, Oct. 3, with a brand pop-up at Bournemouth Pier (RSVP here) in collaboration with the Premier League's AFC Bournemouth, which will feature photo opportunities, giveaways, games and more. The following day, the Bears will host a watch party at Vitality Stadium (RSVP here), home of AFC Bournemouth, for their Week 4 matchup against the New York Jets.
Cardiff is the next stop, where the Bears will host a brand pop-up and “Bear Hunt” experience (RSVP here), which will include prizes up for grabs, at Cardiff Castle Saturday, Oct. 10. On Oct. 11, the Bears will be at Leeds Corn Exchange for an activation (RSVP here) featuring games, local vendor collaborations, Chicago-inspired food options and exclusive merchandise.
On Saturday, Oct. 17, the Bears will host a venue takeover at Exceed Glasgow (RSVP here), where fans can enjoy a specialty food & drink menu, custom screen-printed gear and live DJs.
The tour will be capped off Sunday Oct. 18 at the Belfast Common Market for a Bears at Falcons Watch Party (RSVP here), featuring specialty food and drink and more.
Spaces at each activation are limited, so the Bears encourage fans to reserve their spots early.
This tour will mark the first time the Bears have traveled to all five cities, showcasing the organization's commitment to connecting with the team's growing international fanbase and making American football and the Bears brand more accessible, inclusive and engaging for young people.
"We are thrilled to embark on our historic first tour visiting every country in the United Kingdom to reinforce our unwavering commitment to connecting with and expanding our global Chicago Bears fanbase," Melissa McDermott, vice president of business strategy, said. "This unique tour is designed to not only reward and thank our incredibly loyal UK fans, but also to welcome new audiences into the Bears family through meaningful and interactive engagement opportunities across the entire region."
The upcoming trip comes on the heels of the Bears' fifth consecutive summer UK tour when the club made stops in Manchester, Loughborough and Liverpool for Flag Football Clinics, the Chicago Bears UK Girls Flag Championships and a fan activation at the iconic Royal Albert Dock.
Be sure to follow the Bears' international channels, @ukchicagobears on Instagram and the team's UK Chicago Bears hub on ChicagoBears.com for the latest content during and after the tour.
