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Bears launch first-ever Women's Advisory Board


The Bears on Friday announced the launch of the club's first-ever Women's Advisory Board consisting of inspirational leaders across various industries — all who have ties to the city of Chicago.

The board's mission is "to enhance the club's connection with its female fanbase, foster community engagement and champion diversity and inclusion."

The vision behind the board's creation was to recognize the value of the Bears' loyal female fanbase. Nine hundred thirty-eight thousand female fans identify as "avid" (ranking fifth in the NFL) and 16% of female fans are season ticket holders. Across all demographics, 43% of Bears female fans are younger than 45 years old and 43% represent people of color.

The board will be instrumental in recognizing and executing the needs and interests of the team's diverse female fanbase to create an inclusive environment where female fans feel valued.

Bears executive vice president of stadium development and chief operating officer Karen B. Murphy, who was promoted earlier this month after 25 years with the organization, will lead the board's efforts as its Chair. Along with Murphy, the board brings together a dedicated and inspirational group of leaders from diverse backgrounds and life stages.

"I am honored and excited to have the opportunity to lead the Women's Advisory Board, alongside this diverse and talented group of female leaders," Murphy said. "Having been part of the Chicago Bears organization for over two decades, I understand the importance of our female fans. Our goal is not only to strengthen our connection with our female fan base but also to advocate for diversity and inclusion in the Chicago community. This group is committed to building a sense of belonging and empowerment for women of all backgrounds. I am privileged to contribute to shaping the future of our team and making a lasting impact on our community."

Below is the inaugural group of Women's Advisory Board members:

  • Bridget Brennan, Founder & CEO, Female Factor
  • Hon. Patricia Brown Holmes (Ret.), Managing Partner, Riley Safer Holmes & Cancila
  • Karen B. Murphy, EVP of Stadium Development & Chief Operating Officer, Chicago Bears
  • Sheila Oliver, SVP & General Manager, WFLD-TV (FOX32 Chicago)
  • Barby K. Siegel, Global CEO, Zeno Group
  • Dinai Yelverton, Founder, The uDe Agency and President, WISE Chicago
  • Suzanne Yoon, Founder & Managing Partner, Kinzie Capital
  • Juliana Zavala, Senior Manager of Elementary Sports, Chicago Public Schools

Bears President & CEO Kevin Warren will serve as the board's executive advocate to provide support and input on important decisions that will impact the club's female fanbase.

"The passion of our Chicago Bears fans, especially our female fans, is incredibly powerful," Warren said. "From our dedicated female season ticket holders to the mothers who have raised our current players, to the women who lead many of the iconic corporations based in Illinois, women are an integral part of our Chicago Bears football community.

"We are committed to enhancing the gameday female fan experience, making an impact in our community that reflects the values of our female supporters and seeking advice during the design of our Chicago Bears stadium. This Women's Advisory Board, composed of amazing, accomplished leaders, will provide invaluable insights and guidance. Their work will ensure our efforts resonate with women and drive meaningful change across our organization, the city of Chicago and our fans both nationally and globally."

To learn more about the members of the Women's Advisory Board, click here.