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Bears recognize Bitoy's Sweet Treats as Small Business All-Pros Gameday Eats winner


The Chicago Bears will recognize Bitoy's Sweet Treats as their fourth and final 2022 Small Business All-Pros Gameday Eats of Edition winner presented by Visa from Dec. 14-Jan. 9. Other 2022 Small Business All-Pros include 14 Parish (Sept. 7-Oct. 3), Tacotlán (Oct. 12-Nov. 7) and Riley's Ribz (Nov. 9-Dec. 5). Each small business receives four weeks of a Bears marketing partnership, including placement on the team's official social media channels, and within email newsletters, along with in-stadium promotions. For more information about the program or businesses, visit online at

Bitoy's Sweet Treats is one of the few African-American-owned gourmet sweet shops in Chicago. Founded in 2015 by Layla Bitoy-Dillon, they sell hand-crafted gelato, popcorn and confections. Her passion for food during family gatherings and her time in Italy learning the art of making gelato inspired Layla to start her business. Unlike gelato shops in Italy, Bitoy's infuses her family's favorite flavors, including banana pudding, sweet potato pie, peach cobbler and red velvet. Bitoy's also offers unique gourmet popcorn flavors, including a signature Sweet Cheese popcorn that combines Chicago-style cheese and caramel flavors, and Chicago Fire popcorn for spicy lovers. Next time you're looking for a great dessert option for the holidays, visit Bitoy's Sweet Treats, located in the city's West Side in Austin neighborhood at 5957 W. Chicago Ave., or place your order by visiting

"Growing up in a city like Chicago breeds a competitive edge about you," said Bitoy's owner Layla Bitoy-Dillon after being asked what this opportunity means to her and her business. "To be able to serve such a wonderful community, in one of the World's Greatest Food Hubs, alongside the Chicago Bears is a huge deal for our business. In our home, Sunday is synonymous with football. We are grateful to be supported by an organization that exudes "Family Values." That is very important to us as a family-owned and operated brand. This opportunity will help us expand nationwide shipping efforts and our local brick-and-mortar presence. The partnership has even earned me cool points with my husband. Let's go Chicago, the Bears and Bitoys!"

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