The Bears on Wednesday launched an exclusive merchandise collection to honor the 40th anniversary of the legendary 1985 Super Bowl XX championship team.
Ahead of the Bears' season opener against the Vikings Monday night, where the 1985 team will be honored at halftime, fans can take part in celebrating one of the most iconic eras in franchise history.
"The 1985 Bears 40th Anniversary Celebration Collection not only honors one of the most legendary teams in NFL history, it also bridges generations of Bears fans," Bears vice president of fan development & brand marketing Sarah Smith said. "This line gives lifelong supporters a new way to celebrate the championship season while introducing the legacy of the '85 Bears to fans who continue to shape the future of our franchise."
The curated collection features designs developed by the Bears' in-house brand creative team, tying in memories of the historic team that captivated the city of Chicago while also blending in modern elements.
Pieces available for purchase include a '47 Brand t-shirt, hoodie and hat that feature a newly designed 40th anniversary logo as well as Homage t-shirts and a crewneck which reflect a vintage design that highlights stars like Walter Payton, Jim McMahon, Steve "Mongo" McMichael and more.
The collection is now available for purchase online at the Bears Pro Shop and will also be sold at the pro shop inside Soldier Field on game days.
The Bears have unveiled an all-new 1985 Super Bowl XX merchandise line that pays tribute to the legendary championship season. Take a look at the exclusive apparel, which is available online now at the Bears Pro Shop and will be available at Soldier Field starting Sept. 8 at the 2025 season opener against the Minnesota Vikings.







