The Chicago Bears and Alice & Wonder officially announced the launch of the Bears x Alice & Wonder limited-edition apparel collection, bringing together Bears fandom and fashion-forward style through exclusive designs created for fans to wear on gameday and beyond.
The limited-edition collection offers a fresh take on Bears apparel, blending team pride with elevated, everyday styles designed for gameday and beyond. Featuring a mix of women's and unisex styles, the collection includes cozy crewnecks, elevated cardigans, statement jackets, graphic tees and premium jacquard sweaters, along with signature Alice & Wonder headwear reimagined with Bears-inspired designs. For the first time, the collection will also expand into a youth line featuring baby, toddler and kids sizing, including playful onesies and tees, giving families additional ways to showcase their Bears pride together while introducing new styles for the next generation of fans.
Beginning at 10 a.m. CT Friday, fans can shop the Bears x Alice & Wonder collection online through the Bears Pro Shop or in person at the Bears Pro Shop located outside the north side of Soldier Field, open daily from 11 a.m. to 5 p.m. CT with no stadium entry or game ticket required. The collection will also be available at all Bears Pro Shop locations inside Soldier Field during the team's Sunday Night Football matchup against the Tampa Bay Buccaneers on Nov. 8. Select styles will also be available through Alice & Wonder channels while supplies last.
"We're proud to partner with Alice & Wonder to bring a fresh, fashion-forward collection to Bears fans," said Chicago Bears vice president of fan development and brand marketing Sarah Smith. "This collaboration creates new ways for fans to showcase their Bears pride, both on gameday and in their everyday lives. With the addition of baby, toddler and kids apparel, we're pleased to extend the collection to our youngest fans and give families more ways to celebrate their connection to the team through fashion."
The Bears and Alice & Wonder celebrated the collaboration with an exclusive preview experience at Alice & Wonder's Southport location on Nov. 5, providing invited guests and creators with an early look at the collection ahead of its public launch.
The collaboration continues the Bears' efforts to provide fans with new ways to express their fandom through lifestyle and retail offerings that extend beyond traditional gameday apparel. With styles designed to appeal to women, families and fashion-focused Bears fans, the collection brings together sport, lifestyle and Chicago style in a new way.
Fans can shop the Bears x Alice & Wonder limited-edition apparel collection and learn more by visiting the Bears Pro Shop.
