The Chicago Bears, Bears Care – the team's charitable arm – and Advocate Health Care officially launched the 2025 Real Bears Fans Wear Pink (RBFWP) campaign, a long-standing initiative that raises funds to support breast cancer patients, survivors, caregivers and their families throughout Chicagoland.
Running from Sept. 18 through Oct. 31, this year's campaign centers on high-volume t-shirt sales to drive fundraising and awareness. The official shirt features the campaign logo on the front alongside a classic illustration of Staley Da Bear running with a football. The sleeve includes the logo of Advocate Health Care, the Official Health Care Partner of the Chicago Bears. The proceeds directly benefit Bears Care and its commitment to screening, early detection and wraparound support services for breast cancer survivors. Shirts are now available at ChicagoBears.com/Pink.
"Every year, this campaign reminds us of the strength and resilience within our community," said Marge Hamm, Director of Bears Care for the Chicago Bears. "The funds we raise go directly to organizations that walk alongside patients and families, not just in treatment, but in the everyday moments that define survivorship. We're honored to continue this work and we're deeply grateful to our fans for making it possible."
In addition to online sales, RBFWP shirts will be available at select home games, including the Sept. 21 vs. the Dallas Cowboys and the Crucial Catch Game on Oct. 19 vs. the New Orleans Saints where the Chicago Bears, Bears Care, and Advocate Health Care will officially recognize National Breast Cancer Awareness Month. On gamedays, shirts will be sold in the Vizzy Hard Seltzer Fan Zone located on the Southeast Lawn of Soldier Field (no game ticket required) and inside the stadium at multiple locations, including one each at the north and south end of the United Club 100 Level, behind Sections 101 and 138, and between Gates 1 and 3 on the concourse.
The RBFWP campaign coincides with the NFL's Crucial Catch initiative, which promotes early detection and prevention of detectable cancers. Bears Care remains committed to investing in critical breast cancer research and expanding access to high-quality screenings and services for women across the region. Over the past 18 years, the program has distributed more than $2.1 million to neighborhood organizations providing care, assistance and hope to those impacted by breast cancer.
Just as importantly, the shirt itself serves as a visible reminder that routine mammograms and screenings can save lives. For more information or to purchase a shirt, visit ChicagoBears.com/Pink.
