The chance to play a major role in first-year head coach Matt Nagy's offense helped lure one of the NFL's most coveted free agents to Chicago.
Receiver Allen Robinson signed a three-year deal with the Bears due in large part to the scheme, which Nagy helped operate the past five seasons in Kansas City as quarterbacks coach and later offensive coordinator with the Chiefs.
"It was a good fit for me," Robinson said Thursday at his introductory press conference at Halas Hall. "You see a lot of big plays, you see some dink-and-dunk plays, you see everybody being involved. It's something that just looked fun to play in.
"Watching what coach Nagy did in Kansas City, I think it has a lot of versatility that I can be used in many different ways in this offense. I'll be able to play inside, outside, have some deep shots, work the short game and things like that."
Robinson, 24, was selected by the Jaguars in the second round of the 2014 draft out of Penn State. The 6-3, 211-pounder arrives in Chicago after spending his first four NFL seasons in Jacksonville, catching 202 passes for 2,848 yards and 22 touchdowns in 43 games.
Robinson was voted to the Pro Bowl in 2015, recording 80 receptions for 1,400 yards and 14 touchdowns. He followed with 73 catches for 883 yards and six TDs in 2016 but missed 15 of 16 games last year with a torn ACL.
Robinson, who fully expects to be medically cleared in time to participate in training camp this summer, plans to embrace the opportunity to become the Bears' No. 1 receiver.
"That's why they brought me here," Robinson said. "That's why I was drafted by Jacksonville, to come there and make plays. In this league for me, that's always been what I brought to the offense is playmaking ability. They didn't bring me here to not make plays. That's always been my MO."
Robinson is ultra-motivated after missing almost all of last season. He was injured in the Jaguars' Week 1 win over the Texans and watched from the sideline as Jacksonville rebounded from a 3-13 campaign in 2016 to win the AFC South with a 10-6 record.
"It wasn't fun at all," Robinson said. "It was something that was very unsettling, not them having success but for me working so hard from the time I came in there to a 3-13 organization to get to that point, it definitely was tough to watch.
"Going into that season, that was one of the best offseasons that I had, just from a training standpoint. I thought I really polished my game a lot. It was the best that I felt coming into a season, just from an efficiency standpoint as a receiver health-wise, so I felt I had a lot going coming into that year."
In joining the Bears, Robinson is eager to play with promising young quarterback Mitchell Trubisky, the second overall pick in last year's draft.
Wow, these guys really have a quarterback Allen Robinson
"I remember last year, I think it was a night game against Green Bay and there were some throws he made in that game and I know some players on the team and I was like, 'Wow, these guys really have a quarterback,'" Robinson said. "Chicago was a team I watched a few times, so I got a chance to watch him play and I saw a lot of good things."
Robinson inked a three-year contract with the Bears, but he intends to remain with the organization much longer than that.
"I've had some highs in my career and I've had some lows in my career," Robinson said. "I know the kind of player I want to be in this league when it's all said and done. So for me looking at what Chicago provided from an overall standpoint was that I think they will allow me to do that.
"I know I signed for three years. But this is not just a three-year thing for me. In my eyes, I want to retire a Chicago Bear. So for me, there's a lot riding on that."