The Bears will introduce variable pricing to their season tickets for the first time this year, but they will not increase the cost of season tickets for the second straight year.
Bears president and CEO Ted Phillips announced those developments in a letter sent to season ticket holders on Wednesday. "You will see a substantial pricing difference between preseason and regular season games," Phillips wrote. "We believe this two-tier pricing approach better reflects the value for each game."
Prices for season ticket holders will decrease by 40 percent for two preseason games and increase by 10 percent for eight regular season contests, keeping prices the same as the last two years for the 10-game slate. In 2016, the Bears are scheduled to host the Lions, Packers, Vikings, Eagles, 49ers, Jaguars, Redskins and Titans.
In the letter, Phillips thanked season ticket holders for their support and shared his optimism that the Bears are on the right track despite their 6-10 record in 2015.
"While we fell short of our goals, we established a culture under John Fox and Ryan Pace that we will build on in 2016," Phillips wrote. "We transitioned an aging roster, we were among the league's top teams in rookie starts and we improved in all three phases over the course of the season playing the NFL's toughest schedule."
Phillips also mentioned how the Bears staff is preparing for the NFL combine, the draft and free agency, and he promised fans that the team is "focused on delivering sustained success and an unforgettable experience for every person visiting Soldier Field."
"You continue to show why Chicago is home to the world's most passionate fans," Phillips wrote. "Together we will bring a championship back to our great city."