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Fanatics to operate Bears' ecommerce platform

The Bears have announced a new long-term partnership with Fanatics, the global leader for licensed sports merchandise, to operate the team's new and improved ecommerce platform. The new online store, Store.ChicagoBears.com, will provide Bears fans worldwide with a state-of-the art online and mobile shopping experience to easily access the widest selection of team apparel and merchandise ever offered.

Fanatics' industry-leading data and technology platform, along with its wide-ranging network of domestic and international distribution centers, allows for the fastest delivery of fans' favorite merchandise regardless of where, when or which device they shop on.

The enhanced assortment will provide more than double the items previously available and also feature products from Fanatics Branded—the company's in-house apparel line—which will include "micro-moment" pieces of apparel for fans to celebrate popular players and incredible team moments or milestones.

The Bears become the 20th NFL franchise to partner with Fanatics through a variety of retail solutions, and join a long list of prominent professional and collegiate teams, leagues and organizations around the world.

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